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Homeopathy: Medicine for the 21st Century


Defending Choice in Medicine

H:MC21 is a charity established to counter the unfounded propaganda against homeopathy by informing the public of the facts about homeopathy and its historical and scientific relationship to orthodox medicine.

It will do this through research, publication and campaigning.

Clicking on the links below will take you directly to various aspects of our campaign

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Nonsense, Not Science

 Halloween Science

Pilot survey of PCTs

Edzard Ernst interview

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CS&TC Report

CS&CT Evidence Check

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Charity no. 1124711
Registered address: Poppyseed Cottage,
High Street, Stoke Ferry, Norfolk PE33 9SF

All original material on this website is copyright of Homeopathy: Medicine for the 21st Century, but may be freely used, if credited, in support of homeopathy

Extraordinary Ruling by the ASA

The adjudication by the Advertising Standards Authority (ASA) on advertising by the Society of Homeopaths (SoH) is extraordinary.

The logic of the ASA's arguments is that absolutely no evidence is admissable in support of homeopathy.

An important feature of homeopathy is the individualisation of treatment, matching the medicine to the unique character of the patient’s symptoms. However, the ASA states that

“… our expert considered that the use of individualised homeopathic treatments was
problematic because it meant the materials in the ‘active’ arm of the studies were not
identical. He considered this meant the studies were assessing effectiveness rather
than efficacy and therefore the evidence was not sufficient to support efficacy claims for
homeopathy …” (ASA Ruling 3d)

In other words, the ASA is claiming that:
No trial of individualised treatment can be a trial of the efficacy of homeopathy.

When it is not possible to determine the unique character of the patient’s symptoms, the lowest potencies are used in a more generalised form of homeopathy, because the higher potencies will only have an effect if they are individualised. However, according to the ASA, their ‘expert’

“… pointed out that the homeopathic remedy used was at the most concentrated for
homeopathic preparations and it was conceivable that patients would therefore have
received a dose of the original homeopathic substance. He therefore considered that
the product tested was not representative of homeopathic preparations generally and it
would not be appropriate to draw wider conclusions regarding homeopathy in general.”
(ASA Ruling 3m)

In other words, the ASA is claiming that:
No trial of generalised treatment can be a trial of the efficacy of homeopathy.

But ...
If no trial using an individualised approach is allowed to show the efficacy of homeopathy, And no trial using a generalised approach is allowed to show the efficacy of homeopathy,

Then no trial at all is allowed show the efficacy of homeopathy.

The ASA has chosen to interpret the CAP Code as requiring that marketers can only provide proof of the efficacy of homeopathy based on randomised controlled trials (RCTs). At the same time, the ASA and its ‘expert’ are denying any means of using RCTs to test the efficacy of homeopathy.

This is medical and scientific nonsense, and it contravenes CAP Code 12.1.

In the light of the issues already raised by H:MC21, this new ruling raises extremely serious questions about the credibility and integrity of the ASA.

We urge all those who support homeopathy to write to their MP and protest.

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