H:MC21 is a charity established to counter the unfounded propaganda against homeopathy by informing the public of the facts about homeopathy and its historical and scientific relationship to orthodox medicine.

 

It will do this through research, publication and campaigning.

 

Clicking on the links below will take you directly to various aspects of our campaign

 

 

Follow us on Twitter at @HMC21org

 

 

Publications

 

Nonsense, Not Science

 

 Halloween Science

 

Pilot survey of PCTs

 

Edzard Ernst interview

 

 Resource pack

 

CS&TC Report

 

CS&CT Evidence Check

 

 

Support the campaign

 

Make a donation

 

Order badges

Defending Choice in Medicine

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Homeopathy: Medicine for the 21st Century

Charity no. 1124711

Registered address: Poppyseed Cottage,

High Street, Stoke Ferry, Norfolk  PE33 9SF

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All original material on this website is copyright of Homeopathy: Medicine for the 21st Century, but may be freely used, if credited, in support of homeopathy

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Homeopathy: Medicine for the 21st Century

ASA Adjudication

ADVERTISING STANDARDS AUTHORITY ADJUDICATION

 

After ten months, the advertising Standards Authority (ASA) adjudicated on complaints about H:MC21's advertisement in the Care supplement of the New Statesman magazine in the autumn of 2010.

 

H:MC21 appealed against the adjudication. The appeal can be read here.

 

The full adjudication is no longer available on the ASA website.

 

Our commentary on the adjudication can be downloaded here.

 

H:MC21 is profoundly concerned at the lengths the ASA investigation team was prepared to go to in order to try and get the challenges upheld.  These included:

 

  • Refusing to read the evidence

  • Misrepresenting and censoring the evidence

  • Changing their arguments and even rewriting a challenge to justify their arguments

  • Using nonsensical arguments

  • Using unscientific and inconsistent arguments

  • Using unscientific or unreferenced evidence

  • Acting beyond their competence

 

Unsurprisingly, H:MC21 made a formal complaint about the handling of the case (after version 3 of the Draft Recommendation).  Responding to this complaint, the Chief Executive of the ASA fully endorsed the investigation team's conclusions, claiming "that our latest version of the Draft Recommendation provides an accurate summary of your response and that our assessments are sound."

 

Only four days later he had to apologise, saying that "I appreciate that some errors and misinterpretations must have caused you concern.  Please be re-assured however that we will correct what needs correcting."

 

Subsequently:

 

  • In version 4 of the Draft Recommendation one of the challenges was rewritten - seven months after the original notification;

 

  • In version 5 of the Draft Recommendation two of the allegedly "sound" assessments were reversed by the investigation team itself on the very grounds H:MC21 had raised four months earlier;

 

  • In the final adjudication two more assessments were reversed by the ASA Council.

 

The process of fighting this complaint has given H:MC21 the impression that the ASA does not consider it sufficient for homeopaths to state facts and supply evidence to support those facts.  It would appear that if those facts support homeopathy, the ASA considers them to be unacceptable in an advertisement.

 

We consider that an independent investigation into the ASA's handling of this case and of other cases against homeopaths is urgently required.

 

For the H:MC21 press release, click here.

 

For a list of key issues, click here.

 

To go to the advertisement itself, click here.

 

To support H:MC21's campaign to defend and promote homeopathy, click here.

 

H:MC21 wishes to thank William Alderson for his work in dealing with this complaint.

Halloween Science

 

H:MC21's critique of Trick or Treatment? by Simon Singh and Edzard Ernst is still available here. Trick or Treatment? also had so many flaws that is was not scientifically reliable, but many of its arguments continue to be used by others as though they were still credible.

 

For more information click here.

 

New praise for Halloween Science has been published in Dirty Medicine: The Handbook (London: Slingshot Publications, 2011). Its author has said that:

 

          Halloween Science, is exceptional and brilliantly titled

 

and

 

          This is undoubtedly how writing should be used, as a weapon

 

 

For the full quotation click here.