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Homeopathy: Medicine for the 21st Century

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Defending Choice in Medicine

H:MC21 is a charity established to counter the unfounded propaganda against homeopathy by informing the public of the facts about homeopathy and its historical and scientific relationship to orthodox medicine.

It will do this through research, publication and campaigning.

Clicking on the links below will take you directly to various aspects of our campaign

Follow us on Twitter at @HMC21org

Publications

Nonsense, Not Science

 Halloween Science

Pilot survey of PCTs

Edzard Ernst interview

 Resource pack

CS&TC Report

CS&CT Evidence Check

Support the campaign

Make a donation

Order badges

Charity no. 1124711
Registered address: Poppyseed Cottage,
High Street, Stoke Ferry, Norfolk PE33 9SF

ASA Adjudication

ADVERTISING STANDARDS AUTHORITY ADJUDICATION

After ten months, the advertising Standards Authority (ASA) adjudicated on complaints about H:MC21's advertisement in the Care supplement of the New Statesman magazine in the autumn of 2010.

H:MC21 appealed against the adjudication. The appeal can be read here.

The full adjudication is no longer available on the ASA website.

Our commentary on the adjudication can be downloaded here.

H:MC21 is profoundly concerned at the lengths the ASA investigation team was prepared to go to in order to try and get the challenges upheld. These included:
 

  • Refusing to read the evidence
  • Misrepresenting and censoring the evidence
  • Changing their arguments and even rewriting a challenge to justify their arguments
  • Using nonsensical arguments
  • Using unscientific and inconsistent arguments
  • Using unscientific or unreferenced evidence
  • Acting beyond their competence
    • Unsurprisingly, H:MC21 made a formal complaint about the handling of the case (after version 3 of the Draft Recommendation). Responding to this complaint, the Chief Executive of the ASA fully endorsed the investigation team's conclusions, claiming "that our latest version of the Draft Recommendation provides an accurate summary of your response and that our assessments are sound."

      Only four days later he had to apologise, saying that "I appreciate that some errors and misinterpretations must have caused you concern. Please be re-assured however that we will correct what needs correcting."

      Subsequently:
       

      • In version 4 of the Draft Recommendation one of the challenges was rewritten - seven months after the original notification;

        •  
          • In version 5 of the Draft Recommendation two of the allegedly "sound" assessments were reversed by the investigation team itself on the very grounds H:MC21 had raised four months earlier;

Halloween Science

H:MC21's critique of Trick or Treatment? by Simon Singh and Edzard Ernst is still available here. Trick or Treatment? also had so many flaws that is was not scientifically reliable, but many of its arguments continue to be used by others as though they were still credible.

For more information click here.

New praise for Halloween Science has been published in Dirty Medicine: The Handbook (London: Slingshot Publications, 2011). Its author has said that:

  Halloween Science, is exceptional and brilliantly titled

and

  This is undoubtedly how writing should be used, as a weapon

For the full quotation click here.

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